Celebrate the Tradition of Jasmine Rice
For generations, jasmine rice has been more than just a staple food—it’s a symbol of family, tradition, and togetherness.
Whether it’s a warm home-cooked meal, a festive Tết feast, or a special gathering with loved ones, jasmine rice brings people closer, making every meal a cherished moment.

From steaming bowls of soft, fluffy rice at the center of the dining table to the joy of sharing a meal with family, jasmine rice remains an essential part of our culture and daily life.
